Behind the scenes at the PLDT Ka-Asenso shoot

Sometime last year, a friend and I were invited to join the "bazaar" during the launch of PLDT Ka-Asenso. So I guess, then it was serendipity when they called me nearly after a year to ask if we would be interested in doing an ad for them!

The main target market for this campaign are mompreneurs, and the entire theme is that moms can work at home and watch the kids (well, that's putting it in a very simplistic way, but I'm sure you get the drift).

Here were the two pegs that were used for the shoot:

and

I was hoping they'd shoot while S were still around but they scheduled the shoot the day he'd left for Shanghai! *sigh*

Anyway, here are a few behind the scenes shots...

And the funny thing is, P was so agit because the creative director said that they'd photoshop a dad behind us. (See the above pegs) He was extremely adamant about having the right dad in the picture.

So in the end, this is what it looked like:

So yay! Next9 (sorta) got exposure! And P was happy that they didn't photoshop a silhouette of another dad in.